Fractional COO & Operations Partner
For brand leaders who are great at everything… except operations.
Simplified retail, e-commerce, and DTC operations for bold brands built on core values.
Congratulations! You showed up, did the work, and created something people genuinely love. The community is real. The product is right. The growth is happening.
But somewhere between the vision and the velocity, things started to get sticky and not in a good way.
Maybe it feels like low-grade anxiety every time something needs your attention. Maybe it's the creeping guilt of knowing your customer experience doesn't yet match your brand promise. Or maybe you're just done being the person who knows where everything is and how everything works.
This bottleneck is not just constraining your time and energy; it’s compromising your growth. Every dollar you've invested, the earned community, the product you poured yourself into, will always be capped by the operations behind it.
You don't need to figure out operations. You need someone who already has.
You didn't build your brand by accident.
Hello, I’m Alexia
I’m an Ops Pro and a business minimalist. I keep things simple AF.
I support brand leaders and their teams achieve sustainable growth while maintaining a healthy workplace, all with the intention of fostering profitable, BFF-generating customer experiences.
I have over 15 years in the retail industry partnering with top enterprise-level companies and growing SMB brands. I love what I do synthesizing complex processes, structuring best practices, and supporting empathic professionals to operate at their highest potential.
If you're one of the many brand entrepreneurs who are overwhelmed and DREAD showing up in your business because of an out-of-control workload, unmotivated team members, and soul-sucking customers, we should chat. You built something worth showing up for. Let's make it feel that way again.
Here’s how we work together
01 — Process Design & Team Enablement
You can’t do it all. And the thought of delegating is overwhelming.
Set clear expectations, build problem-solving capability, establish SOPs, and empower your team to delight customers.
Autonomy. That's the win.
02 — Supply Chain & Logistics
Your goods are late. Your sales window is live. Customers are buying elsewhere.
Get product in-house on time, freight rates locked, and delays mitigated before they cost you.
On-time delivery. Margin protected.
03 — Technology Stack & Systems
Soo many tools, yet you are still doing everything manually. Why?
Audit what you have, cut what's redundant, build automation around what drives profit.
75% tech spend cut. First 90 days.
04 — Wholesale & Dropship Operations
Overly complicated processes for paper-thin margins. SRSLY?
Build the framework that strengthens wholesale and makes dropship worthwhile.
Visible. Profitable. Scalable.
05 — Returns & Reverse Logistics
A 30% return rate isn't a customer problem. It's an ops problem.
Use returns data and customer patterns to generate confident conversions that stick and keep them coming back.
Return rate dropped 50%.
06 — Short & Long Term Strategies
The current market is a plot twist that never resolves.
Build agile systems with no single points of failure. Mitigate vendor lock-ins. Avoid key person dependencies.
When you stay ready, you don’t gotta get ready.
Partnerships
Are we a good fit?
Have you been in business for at least two years and have proven product-market fit?
Do you have a team, even a super small one, that needs structure and leadership?
Are you generating revenue, or have funding, and are ready to invest in the operations that protect and grow it?
Do you care deeply about how you do business and the impact you have on the world?
👇🏽 If this is you, proceed below 👇🏽
For founders in need of clarity
Not sure what's broken or where to focus first? Let’s start with a deep operational assessment, build your roadmap, and give you a clear picture of what needs to happen and in what order.
For founders ready to delegate
You know what you need. You're done being in the weeds and ready for an operational partner who can own it. We align the systems, lead the execution, and train your team, fully embedded in your business.