Fractional COO & Operations Partner
For brand leaders who are great at everything… except operations.
Your brand deserves to thrive. Your customers deserve consistency. Your operations should deliver both.
The brand is real, the community is loyal, and the growth is proof that you got the hard part right.
But scaling into new channels, new markets, and new complexity requires a different kind of infrastructure.
At a certain point, the gap between your vision and your operations isn't just inefficient, it's the thing standing between you and the next level.
You don't need to figure out operations. You need someone who already has.
You didn’t get here by accident
Hello, I’m Alexia
I am a Fractional COO and the person your operations have been waiting for.
I've spent 15 years in retail, e-commerce, and DTC, wearing every hat as the operator drowning in complexity, the implementation specialist fixing broken processes, and the economic buyer building the business cases that prove ROI.
I know what breaks, what scales, and what's actually worth the investment. So, when I come into your business, I'm not learning on your dime, I’m building.
Simplified operations. Empowered teams. Customers who keep coming back.
Here’s how we work together
01 — Process Design & Team Enablement
You're ready to delegate. The system to delegate into doesn't exist yet.
Set clear expectations, build problem-solving capability, establish SOPs, and empower your team to delight customers.
Autonomy. That's the win.
02 — Supply Chain & Logistics
Your goods are late. Your sales window is live. Customers are buying elsewhere.
Get product in-house on time, freight rates locked, and delays mitigated before they cost you.
On-time delivery. Margin protected.
03 — Technology Stack & Systems
You've invested in the tools. But are they actually earning their keep?
Audit what you have, cut what's redundant, build automation around what drives profit.
75% tech spend cut. First 90 days.
04 — Wholesale & Dropship Operations
Not every wholesale or dropship opp is worth saying yes to. SRSLY.
Build the framework that identifies the right partners, protects your margins, and makes every account worthwhile.
The right partners. The right margins. Built to scale.
05 — Returns & Reverse Logistics
A 30% return rate isn't a customer problem. It's a biz problem.
Every return is a CX strike, a margin hit, and an environmental cost. The data tells you why, and how to fix it.
Return rate dropped 50%.
06 — Short & Long Term Strategies
The current market is a plot twist that never resolves.
Build agile systems with no single points of failure. Mitigate vendor lock-ins. Avoid key person dependencies.
Built to bend. Never to break.
Partnerships
We might be a perfect match
Have you been in business for at least two years and have proven product-market fit?
Do you have a team, even a super small one, that needs structure and leadership?
Are you generating revenue, or have funding, and are ready to invest in the operations that protect and grow it?
Do you care deeply about how you do business and the impact you have on the world?
👇🏽 Still nodding? Let’s talk.👇🏽
For founders in need of clarity
Ready to get clear before you go all in? We map your operations, identify the gaps, and build the roadmap that tells you exactly what to fix and in what order.
For founders ready to delegate
You know what you need and you're ready to hand it off. We embed in your business, align the systems, lead the execution, and train your team to own it.
Frequently Asked Questions
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If you're looking around at your team, knowing they're great but rely on you way too much, then yes, you need a fractional COO. A fractional COO isn't a sign that something is failing. It's a growth signal. Increased demand is pressure-testing your infrastructure, and the only way to sustain momentum is to pull yourself out of the weeds. I come in as your growth partner, aligning your team to operate at their highest potential and without you in every decision.
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A modern consumer brand typically starts as DTC, digitally native, often founder-led, built on community and trust before retail or wholesale ever enters the picture. The difference is what comes next. Modern consumer brands grow into multiple channels: wholesale, retail, hospitality, and circularity. The customer relationship expands. So does the complexity. Transitioning from DTC to MCB is a meaningful accomplishment that needs to be met with strategic operational leadership to protect everything you built.
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That's usually exactly right, and it's not a knock on the team. A team that executes well at $3M hasn't necessarily done what $15M across three channels requires. That's where I come in. I talk to everyone, find the gaps, the opportunities, and build the team into what's next. Clear ownership, documented processes, everyone locked into the same mission. Your people are usually more capable than they've been set up to be. The goal is a team that owns their lane, manages up with ideas and solutions, and drives operations forward, clearing up time and space for you to lead.
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It means your operations stop being the ceiling on your growth. Right now, every new channel, every new account, every new complexity runs through you because that's the way it is. After this engagement, team members understand how their role directly impacts conversions, retention, and LTV. You stay in the vision. Operations holds itself up.
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It starts with discovery. I speak with everyone within scope. It never ceases to amaze me what comes up in these conversations. Many founders are surprised to learn how much their team has been holding back. Bringing me in creates a safe space to surface frustrations, single points of failure, gaps, as well as opportunities, goals, and the deep commitment so much of your team has for your customers.
This all becomes the roadmap. What's broken, what's working, why, and what to do about it. You can move forward with me or on your own. Either way, the roadmap is yours.
If we continue, the shape depends on what the business needs. Process documentation, systems implementation, role definition, tool builds. It's never one-size.
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No. And that’s the goal. If I’ve done the job, you have a team that can operate without the founder in every decision, systems that don’t break when someone’s out, and the confidence to delegate to people who know exactly what they’re doing. Some clients want me around after that. That’s a choice, not a dependency. The objective was never to make myself necessary. It was to make yours as an operator unnecessary.