Amazon MCF gives CPG brands access to world-class logistics infrastructure. It also hands over the one thing you spent years building. Here's what to weigh before you decide.

Your products are already in ChatGPT. Being in the catalog and being found are two different things. Here's what AI actually needs to recommend your product to shoppers and what to fix now.

Olaplex built a cult brand on a single molecule and 60% EBITDA margins. Four years after its IPO, it sold for a fraction of its peak value. The science worked. The operations didn't.

Fashion return rates now average well above 20% and most brands are solving the wrong problem. Here's where the losses are actually coming from.

The SCOTUS ruling cracked the refund window open. Most brands won't collect a dollar -- not because they don't qualify, but because they don't have the paperwork.

Basic Shopify Plan Holders REJOICE! Shopify just opened its B2B features to all plan tiers, no Plus required. Here is what actually changed, what to set up first, and how to run wholesale and DTC from the same store without breaking either one.